We aren’t talking about writing the Great American Novel, but rather how to draw on the powerful aspects of storytelling to explain our work and our ideas so we connect emotionally with any audience.

Cohosts Dr. Tobin Porterfield and Bob Graham explore this important aspect of success, looking at it helps us at interviews, in meetings and when working with any other group. Storytelling can work in any situation where we talk about our work.

Among the topics they cover in this episode of the Serious Soft Skills podcast are:

  • Defining how storytelling fits into explaining ourselves
  • Making an idea “sticky”
  • How widely this approach can be used
  • The value of storytelling in a meeting as simple as a daily or weekly status meeting
  • The right preparation for storytelling to succeed
  • Understanding our audience’s needs
  • Why less is more in some cases and why more can be valuable at other times
  • Self-editing our stories to meet specific needs
  • Why writing the story out in advance or developing great themes and plot lines won’t work
  • Building the story from two or three key elements or takeaway you want the audience to learn from your story
  • Planting words to make things sticky
  • Sticky versus stinky
  • How to prepare for an interview to ensure you’re sticky
  • Making experiences become sticky through storytelling
  • Developing an emotional connection
  • Real examples of how storytelling can make us look better to employers and others
  • How anecdotes and stories about what you do in a job can help others understand the value you can bring to their organization
  • Going from a worker to a worker who did important work
  • Finding stories to explain how our skills can be transferrable

In the second week of the Six Weeks of Serious Soft Skills Strategy, Dr. Tobin Porterfield and Bob Graham talk about integrating soft skills into cover letters and resumes.

 

Most employers continue to focus on technical skills, which are critical in their hiring decisions. But applicants who look for matches and exploit those matches can position themselves ahead of other candidates and show employers why they are perfect for a position.

Among the topics they discuss in this episode are:

  • Why job searches usually mean short staffing when they need to make the right choice when short-staffed
  • How to make an employer see how you fit into an organization
  • Understanding a company and how to be a perfect match
  • Storytelling and being “sticky” in the process
  • The categorization effect on hiring
  • How to cut through the stack of resumes
  • Why employers are looking to eliminate applicants
  • The difference between job qualifiers and job winners
  • A practical application of what we are discussing with an actual job posting
    How storytelling is key to getting interviews, especially if you are age 40 and above

Next Week

Week 3 of Six Weeks of Serious Soft Skills Strategy will explore how to integrate soft skills into cover letters and resumes to improve your chances of getting a job interview.