Written communication is an important skill, for it is often our first — and potentially — lasting impression of a person. We’ll discuss good writing and give tips for how to write better.


Hosts Dr. Tobin Porterfield and Bob Graham talk about the important soft skill of written communication in this episode. Among the topics they cover are:

  • How our writing is often where people first encounter us
  • Why writing conveys what’s inside our minds
  • Writing tells us about how someone sees the world, sees his or her role in the world and what he wants to accomplish.
  • Understanding audience and its role in writing well
  • How writing in our own language may not be the best way to write
  • The writer’s role as a “reader’s advocate” and taking the reader’s perspective on your writing
  • Putting actions steps early in writing
  • Good writing encourages reader action
  • How writers inadvertently discourage their readers
  • Why the pile of emails to get to exists and why it’s the email writer’s fault
  • The 3-sentence and 4-sentence email pledge
  • How getting away from typewriters has spawned worse writing
  • The deadly action of Reply All and what it says to your reader
  • Respecting and using your awareness of your audience to improve your writing
  • No matter where you are in your writing life, a list of easy ways to dramatically improve your writing today
  • The value of spell checkers and grammar checkers
  • Why big words might not be your writing friend
  • Why great words should not be overused
  • How verbs really do drive sentences
  • Self-editing and outside editing help
  • An easy, fun way to edit your writing
  • The financial equivalent of wasted words in your writing
  • Tips for helping readers find key information
  • Making your writing “sticky”
  • How subject lines and file names can help the recipient of your communication
  • The number one worst thing to do with email

Next Week

We’ll be looking at another soft skill on our list of 55 soft skills. Email us at podcast

About admin

One Response to “Podcast 24: Why Good Writers Are Their Readers’ Advocate”

  1. Tobin

    Funny to listen to your own podcast – quite convicting! Bob mentions the “3-sentence email” and I seriously need to figure that out for 2018 – Toby


Leave a Reply

Your email address will not be published. Required fields are marked *